Atlanta Dental PPC Management: Attract More Patients with Smart Paid Advertising
Let’s be real — getting to the top of Google’s search results organically takes time. But what if you could skip the line and put your dental practice in front of patients right now?
That’s exactly what PPC (Pay-Per-Click) advertising can do for you.
And when it’s done right, PPC becomes one of the fastest, most efficient ways to generate new patient leads — especially for high-value treatments like dental implants, Invisalign, and full mouth restorations.
At Closing More Cases, we offer expert PPC management for dental practices in Atlanta, helping you get instant visibility, more calls, and more booked appointments — all while tracking every dollar spent.
This guide walks you through how PPC works for dentists, why it’s powerful, and how we manage your ad campaigns for maximum ROI.
We don’t just “set it and forget it.” Our PPC strategy is hands-on, data-driven, and optimized weekly to make sure you’re getting real results.
Here’s what we include in every PPC campaign:
1. Keyword Research
We identify the best-performing keywords based on:
Search volume in Atlanta
Competition
Cost-per-click (CPC)
Patient intent
Example keywords:
“dental implants Atlanta”
“Invisalign Buckhead”
“same day crown Midtown”
“emergency dentist near me”
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2. Competitor Analysis
We review what other Atlanta dentists are bidding on and how they’re structuring their ads. Then we build something better.
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3. Ad Creation & Copywriting
We write compelling, high-converting ad copy that speaks directly to what your ideal patient is searching for.
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4. Custom Landing Page Design
Instead of sending clicks to your homepage, we create high-converting landing pages that are optimized for:
Conversions (calls, form fills, bookings)
Speed and mobile performance
Keyword alignment
Trust-building (testimonials, awards, before/afters)
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5. Campaign Setup & Targeting
We configure your Google Ads account to target:
Specific Atlanta locations
Mobile or desktop users
Time of day (peak booking hours)
Age and income demographics
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6. Budget Management
Whether your budget is $500/month or $5,000/month, we allocate spend wisely, bidding strategically to lower your CPC and increase your ROI.
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7. Conversion Tracking & Reporting
We install tracking tools to monitor:
Phone calls from ads
Form submissions
Landing page conversions
Cost per lead and patient acquisition
You’ll always know exactly how your ads are performing.
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8. Ongoing Optimization
We optimize every week:
A/B testing ad headlines and copy
Adjusting bids for better performance
Eliminating underperforming keywords
Scaling what’s working
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Great ads are only half the equation. Once a patient clicks, your website or landing page needs to close the deal.
That’s why we offer custom dental landing pages and web design services to support your campaigns.
Built with conversion in mind, our pages include:
Clear CTAs (Call Now, Book Today, Schedule Consultation)
Mobile-first layout
Fast load times
SEO-friendly structure
Real patient testimonials
Trust signals (5-star reviews, affiliations, before/afters)
A well-designed page improves your ad performance and helps you rank organically.
Want to improve your ads before hiring an expert? Try these:
1. Use Location Keywords
Include “Atlanta,” “Midtown,” “Buckhead,” etc., in your ad headlines and landing pages.
2. Focus on High-Intent Services
Promote implants, veneers, Invisalign — not just cleanings.
3. Create Dedicated Landing Pages
Don’t send traffic to your homepage.
4. Track Every Lead
Use call tracking and conversion tracking in Google Ads.
5. Use Ad Extensions
Add location, call, site link, and promotion extensions.
6. Split Test Ads Weekly
Try different headlines, calls-to-action, and descriptions.
7. Schedule Ads for Peak Hours
Run ads when patients are most likely to call or book.
8. Avoid Broad Match Keywords
Stick to phrase and exact match for better control.
9. Add Negative Keywords
Exclude irrelevant searches to save your budget.
10. Keep Improving Your Landing Pages
Better pages = lower cost per lead and higher conversion rates.
We’re not just PPC pros — we’re dental growth experts. That means we understand the patient journey, the value of high-ticket cases, and how to get real results.
Here’s what makes us different:
100% dental marketing focus
In-house copywriters and designers
Transparent, data-driven reporting
Conversion tracking built-in
Strategy that includes PPC, SEO, and web design
We don’t just manage ads — we help you build a system that attracts, converts, and retains high-value patients.
If you're tired of wasting money on clicks that don’t convert — or want to launch your first PPC campaign with confidence — we’re here to help.
Book a PPC audit today and let’s build a high-converting, data-backed advertising strategy that fills your chairs.