Overview

Pure Dental Health was seeking a solution to increase implant revenue and improve lead engagement through outbound calls. Despite a high advertising budget, they struggled with low conversion rates and inefficient follow-up processes, which limited revenue growth.

Challenges

• Low Conversion on High Ad Spend: Pure Dental Health had a substantial monthly marketing budget but saw minimal returns on investment, with inconsistent patient conversion.

• Limited Outbound Activity: The practice faced challenges with effective lead follow-up, leading to lost opportunities and a low volume of scheduled consultations.

• Revenue Stagnation: Revenue from implant cases was not meeting potential, limiting the practice’s ability to grow.

Our Solution

Closing More Cases implemented a comprehensive strategy to drive lead conversion, boost outbound activity, and streamline the patient acquisition process:

1. Dedicated Appointment Setters: We introduced trained appointment setters skilled in handling implant inquiries. These setters followed up on leads with structured protocols to improve show rates and increase conversion.

2. Outbound Call Campaign: Our team focused on significantly ramping up outbound call activity, increasing contact rates and ensuring each lead received multiple, personalized follow-ups to drive commitment and show rates.

3. Revenue-Driven CRM Automation: Customized CRM automation was implemented to keep leads engaged through timely reminders and to track each patient’s progress through the sales funnel, allowing for real-time adjustments.

4. Targeted Sales Training: Sales training sessions were provided to the in-office team, equipping them with techniques to build rapport, handle objections, and convert more implant inquiries into committed cases.

Results

In just three months, Pure Dental Health saw transformative results from this comprehensive approach:

• 3x Increase in Monthly Revenue: Revenue from implant cases tripled, demonstrating the impact of targeted lead management and follow-up.

• 824% Increase in Outbound Call Activity: With CMC’s appointment setters, outbound calls surged by 824%, resulting in a dramatic boost in patient engagement and scheduled consultations.

• $1 Million in Implant Revenue: Pure Dental Health generated $1 million in implant revenue in just three months, a significant leap driven by structured appointment setting, lead follow-up, and training.

Conclusion

Closing More Cases helped Pure Dental Health unlock their revenue potential through a proven approach combining high-touch lead engagement, increased outbound activity, and targeted sales strategies. This transformation not only maximized the impact of their ad spend but also positioned Pure Dental Health for sustained growth and profitability.